In order to increase traffic to your website, you need to have great content, because it will increase conversion. Even though it is easy to start a blog, it is not that simple to maintain it. One needs dedication to do research, create planning, execute that plan, schedule things, and many more.
Worry no more. Below you can find several things you can include in your blog to spice it up and make your blog stand out, and of course, to increase traffic. Without further due, let's go!
1. New Menu Item Descriptions
Even though you have an incredible selection of meals, you still need to create something new, so that they wouldn't get bored of having the same things over and over again. Capture their interest by posting an eye-catchy image or composing a story-telling passage of your new menu.
2. Featured Menu Item Stories
However, don't be too focused on your restaurant's new menu. Spice your blog up a little bit with stories about your best-selling item. Ask your customers to be engaged by letting you know how it tastes, how they discover the menu, etc.
3. Answers To Common Questions
Keep track of your customers' questions and inquiries. Answer them in a timely manner, and of course, in a proper way. Post your answers on your blog, so that people would find your blog useful in terms of addressing their concerns or inquiries.
4. Event Announcements
Announce any event you host on your blog. Start the announcement by composing an enticing line, such as "Come and join the privileges like never before!"
5. Complementary Business And Organization Features
If your main goal is to increase traffic in a short term, then create content that emphasizes on complementary business and organization features, as they will share your content on their social media platforms. This will give your content some exposure to their vast amount of followers.
6. Customer Involvement Posts
This is where user-generated content takes place. Ask your customers to write something in relation to your business or industry, and repost them on your blog. They will expose it to their followers, friends, and family right away.
7. Employee Feature Stories
Ask your customers about some favorite dishes of theirs that your restaurant makes, or ask them to say their words about their thoughts of your restaurant's interior, service, etc. Another way is to pick an employee of the month and ask them to share their stories. Feature their stories on your blog.
8. Local Commentary
Restaurateurs should keep themselves up-to-date with happenings around other industries, not only food. Feel free to post content about a new blockbuster movie that's to be released soon, a football game that's going to shake the world, etc.
9. Seasonal Trend Discussions
Furthermore, as restaurant owners, you also need to be able to foresee what's going to be the next most-hyped thing in town. Posts on predictions on that particular subject would engage your customers, as they would want to be the first ones to know.
10. Suggestion Lists
Listings would be perfect to increase traffic to your website. People want to know inspirations and recommendations that they can refer to. It would be great if you can regularly post listings on your blog.