7 Tips To Manage Your Restaurant’s Social Media On A Tight Budget

Have you realized that there is a parallel growth between the emergence of social media management and the growth of restaurants in general? As restaurateurs, you need to be in the loop about which platform is taking over, or else you would not be able to win. Managing your marketing resources in the best way possible, including in financial terms, is outrageously difficult. However, there are certain ways in which you can improve with only a little cost.

Photos – Picture is one of the most crucial parts. You should spend quite some time on this. In fact, many restaurants hire professional photographers to get the best photos taken, and yet, they still post pictures with low resolution and bad quality. You just need to make sure that you have a macro setting for your pictures. A tip is to shoot from at least eighteen inches away to get the best of your autofocus. Make your audience drool.

Set Goals – This is where you probably need time to properly think. Don’t be afraid to set them high. One thing to remember is that don’t make your number of fan.s a priority in your goals. However, it’s good if you can set a target for the amount of your Twitter retweets, Facebook likes, or Instagram likes. The “Insights” tab on your Facebook page will enable you to dig your published posts deeper and analyze them. Engagement is the key. The number of people that actually respond to your posts is the key.

Involve the staff – Ask your staff to be proactive. Let them be involved in your social media management, for example, by replying comments on Instagram or Facebook. It’s all about communication and engagement.

Mix It Up – Don’t be boring. Don’t make a journal that only includes places to eat. Spice it up with your favorite recipes, tips and tricks to eat healthy at fast food restaurants, or whatever you’d like. It’s important to remember that social media is not only useful for promotions, it also acts as a communication tool. You need to increase interaction with your audience, so they would feel more comfortable and welcomed.

Respond in Real Time – This includes giving rewards to people that give positive comments about your restaurants on social media. This would increase awareness, as well as engagement.

Clear Call to Action – This is very crucial. Every post you publish should include a link on which people can click. It’s best if you can include the link to your restaurant page.

Video – Video is the most important part in social media management. Almost every phone you come across today has a great video player. Whether it is a 2-minute Youtube video, an introductory Facebook video, or just simply a 15-second Instagram time-lapse video, it’s all going to be worth it. Learning these skills is relatively easy, you can access the step-by-step guide online.

And now, you’re ready to go!

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