Social Media Marketing for Restaurants in a Digitally Connected World
There is no doubt that, if you own a restaurant, you should have already dove into social media marketing. If you haven’t, no worries, start immediately! There is even a study which results in this:
Which means whatever issue it is that you’re currently having with your customers, you can solve it right away through your restaurant’s social media platforms.
Social Conversations Around Your Restaurant Are Important – Monitor & Respond
Social media has indeed become the most important marketing tool for any business, particularly restaurants. Even though your restaurant is not active on social media, people all over the world are. They constantly post pictures of their favorite pasta dishes, publish comments on their favorite German restaurants, etc. It is necessary that you keep updating yourself on what’s happening there, whether it is a good or bad situation.
Increase your engagement in your customers’ feedback. Reply to their comments in a timely and proper manner. Negative comments can even turn into positive feedback if responded correctly!
What’s the Best Social Media Marketing Strategy for a Restaurant?
There’s no one-size-fits-all social media marketing strategy. For instance, ‘Tweet-a-Coffee’ Campaign by Starbucks was a huge success prompting $180,000 in purchases*. ( *Data – Dec 2013)
Wendy’s campaign #PretzelLoveSongs involving Boyz II Men singing love songs dedicated to Wendy’s Pretzel Cheeseburger and Chicken Sandwich was a huge success. The lyrics are a combination of tweets and Facebook posts by users using the hashtag #pretzellovesongs.
The campaign was as successful as last year’s where Nick Lachey sang Wendy’s Pretzel Bacon Cheeseburger. You can see that these 2 campaigns successfully ignited consumers’ purchasing decisions, because they created some kind of connection with the audience.
Let us know what you think?